Selling Direct Boosts Self-Published Author's Profits
Many self-publishers choose on-demand printing services for their books or calendars primarily due to the convenience of order fulfillment. Managing timely shipments requires logistical expertise, often challenging for ad hoc operations. However, if you can find a cost-effective and user-friendly book fulfillment service, it can empower you significantly. When you can sell your books through various platforms—like your own website or Amazon Marketplace—your sales and profitability can greatly improve. Redirecting customers from your website to other platforms doesn't yield the same benefits.
Selecting a fulfillment service with advanced features for processing online book orders can enhance customer satisfaction. For instance, having access to real-time customer order information improves the service experience. Automatically sending order confirmations and shipping updates to buyers is essential, as consumers today expect the convenience of leading online retailers. Providing various shipping options enhances your reputation, while international shipping capabilities open doors to global markets. Each of these factors can contribute positively to your book sales.
Ensuring your chosen fulfillment service has adequate warehousing capabilities is also crucial. Ideally, you should aim to ship orders the same day or the following day after placing them. A streamlined shipping process leaves a positive impression on your customers. A professional fulfillment service can easily include these in the same shipment if you offer additional items as gifts or bonuses for book purchases. Neglecting these upsell opportunities with print-on-demand services could hinder your business growth, as developing relationships with your readers hinges on various factors.
Working with an order fulfillment service allows you to concentrate on printing your books directly for customers. Unlike print-on-demand restrictions, you gain much more freedom in your options. For example, you can choose more quickly if you're publishing a manual or a cookbook that benefits from spiral binding. You also have the flexibility to print hardcover and paperback editions and select different cover designs and paper stocks. More options mean the potential to create a distinctive book. Additionally, larger trim sizes can also be accommodated.